September market: prices up, but only 6 in 10 homes sell
Asking prices rose for the first time since May. At the same time, there are more homes for sale than at any point in 12 years, and fewer buyers enquiring.
Avg asking price£367,440
Month on month+0.7%
Homes that sell61%
Days to find a buyer64
Source: Rightmove House Price Index, September 2026.
September brought the first rise in asking prices since May, up 0.7% to an average of £367,440. But the bigger story sits underneath. Homes for sale are at a 12-year high, buyer enquiries are down, and only 61% of homes on the market are finding a buyer.
The numbers
Rightmove's September figures, compared with the same time last year.
Average asking price£367,440+0.7% (+£2,441) on August
Year on year-0.8%Below September 2025
Homes for sale12-year highMore choice for buyers
Buyer enquiries-9%Year on year
Sales agreed-9%Year on year
New listings-3%Year on year
"A modest recovery rather than a major turning point."
Colleen Babcock, Rightmove
Where homes are selling
Nationally, 61% of homes find a buyer, down from 74% in 2021. The gap between regions is wide.
In London, fewer than half of the homes listed are finding a buyer. That is the toughest market in the country right now.
How long it takes
On average, a home takes 64 days to find a buyer, then another 150 days to complete.
- Listed on 21 September 2026.
- Buyer found in late November, 64 days later.
- Completion around 23 April 2027, another 150 days after that.
Based on the averages above, a home listed on 21 September would complete around 23 April 2027.
Priced right first time
Priced right first time74%of homes sold so far in 2026 were priced right first time and needed no reduction.
With more homes to choose from and fewer buyers enquiring, agents describe a market that is highly sensitive to price. Getting the asking price and the first impression right from day one matters more than it has in years.
What it means for your listings
When buyers have more homes to choose from than at any point in 12 years, every listing is competing for the same scroll. These are the services every HomeFace shoot includes.
Professional photography
HDR interiors and exteriors, wide but true-to-life, AI-graded for the portals.
Included in every plan360° virtual tour
Walk-through tours that keep buyers on the listing longer.
Included in every planAI enhancement
Sky replacement, day-to-dusk and declutter. AI-fast, human-checked.
Included in every planSources
- Rightmove House Price Index, September 2026.
- The Intermediary: Asking prices up 0.7% in September.
- Valuq: Prices rose in September, but only 6 in 10 homes find a buyer.
Get started
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Photography, floor plans and 360° tours, with the listing drafted for you to approve. Rolling monthly, no lock-in.
