What actually works
No trend pieces. What we have learned shooting, editing and listing property in London, Birmingham and Solihull, and where the money is usually wasted.
What a floor plan actually does to your enquiries
It is not about the drawing. It is about the question it answers before somebody has to ask it.
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When drone footage sells a house, and when it is just noise
Aerials are the easiest upsell in property media and the easiest one to waste. The difference is what is around the property.
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Virtual staging, and the line you should not cross
Furnishing an empty room digitally is legitimate and effective. Removing a problem is neither, and buyers can tell.
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Photographing a small flat so it does not look small
Most of what people do to make rooms look bigger makes them look distorted instead. What works is duller and better.
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Listing copy that gets clicked, and the first line that does it
Portal search results show a photograph, a price and about eight words. Almost everybody wastes the eight words.
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Short-let photography is a different job to estate agency
Same camera, same rooms, opposite brief. A shoot that would sell the house will underperform on Airbnb.
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The twenty minutes before the photographer arrives
Most reshoots are not a photography problem. They are a preparation problem, and the fix is a short list.
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